This campaign was created to assist the Peace One Day association spread the word about an international day of peace on September 21. The goal is to gain awareness and have 20% of the world's population recognize it as a worldwide celebration of peace. Last year, the POD organization with the help of their sponsors and even the United Nations, were able to reduce violence by 70% in war-torn areas and provide aid to those within those areas.
This campaign highlights the idea that we are freezing violence, and helps the cause reach out to people who may be less aware of what goes on in our world.
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